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Sheridan Ward’s Top Tip on How to Support Small Local Businesses

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Lea Randalls

Now that most shops have reopened since April 12th, it is important to still remember about our small local businesses. It is so easy to go into a coffee shop chain on your lunch break to grab a sandwich and a drink, but ask yourself, isn’t it just as easy to walk into your local coffee shop and get lunch from there too?

Helping and supporting our local businesses is even more important now that all the shops are open, as people may start to forget about them. We wanted to educate everyone on all the easy ways that we can all help local businesses. Sometimes it takes seconds to help our local businesses and we do not even realise, but whether you want to spend money or not, we have found loads of ways that we can all support local high streets.

Here is our list that we have come up with:

 

Gift cards

If possible, buy gift cards from small business and give them as presents or treats to people in your life. If a friend’s birthday is coming up, go into your local town and find some of your favourite small businesses and pick up some gift cards. Or if you want to congratulate someone at work, grab them a gift card. This exposes small businesses to a wider range of people that might not even know they exist, which can turn into more revenue for them.

Order Takeout or Delivery

Currently pubs and restaurants are closed, and you can only dine outside in certain pubs. This means that a lot of pubs and restaurants are not able to serve customers because they do not have an outdoor seating area. Some places are available to order and collect food though. So, if you are planning a picnic or a night in, why not order from a local business, instead of cooking for yourself. We all deserve a treat, and a takeaway is a perfect way to do that!

 

Spread the word.

By simply telling friends and family about small local business, will help the businesses in your area. It is such a small thing to do, but if you have a favourite local coffee shop, tell your friends about it, as they might pop in the next time they pass by.

 

Be social.

If your favourite local business has an Instagram, Facebook or Twitter, give them a follow and a few likes. It will let future customers who look on their page know that they are a reputable business with people who love their products. A follow or a like takes seconds but could really help out a business.

Or if you post a photo of your product or service, then tag them on Instagram. This will expose the business to people who follow you. By posting a nice photo of a great cocktail and tagging the restaurant allows your followers to see that this restaurant is really and serve really good drinks. They might even end up booking a table for themselves as let’s face it, everyone hates FOMO (fear of missing out! )

 

Loyalty counts

Local businesses really rely on regular customers as much as they do on new ones. They can build a relationship with you and really show what their business has to offer. If you go to the same hairdressers, you will build an amazing relationship with the people that work there, and you are more likely to recommend them to people you know.

Reschedule, do not cancel.

When you make a reservation with a restaurant or pub, they are relying on you to turn up. The aim for them is to get customers through the door and encourage them to spend money. At the moment, pubs and restaurants can only hold a certain about of people. So, if you have made a reservation and do not turn up, they will lose money, as they could have had other people in your time slot. It only takes a minute to cancel or reschedule, but it really does help these businesses through this tough time.

Leave positive reviews.

When people are looking for a new coffee shop to go to, the first thing people do is head to google. If they see the business has loads of positive reviews, they are more likely to shop there. You can leave a review about the products, the staff or the overall experience. Leaving a review also lets the business know that they are doing a good job, it can really make someone’s day.

All these little things really help small businesses. It is so difficult to go up against big corporate shops, however we can all do such small things that in turn make a huge difference to a local business. 

When we help out our small and local businesses, we are helping someone’s family, someone’s dream and applauding someone’s hard work.  By buying local instead of from a big chain we are putting money into our local areas. When you buy local, it stays local. More jobs will be created in your town, the community will prosper, and people will be more connected than ever to their own town.

By what you have read, you can see how simple it really is to help each other out. It can really take seconds to put into practice, so we hope you keep all (or at least a few tips) in mind when visiting your local high street.

We hope you have enjoyed reading our blog, and have found some new ways to support your local businesses.